Champs Sports x Eastbay Tackles Performance and Lifestyle With Brand Unification

The Foot Locker properties are also partnering with LeBron James and Maverick Carter's Uninterrupted

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Athletic apparel outfits Champs Sports and Eastbay are doing their best Gotenks from Dragonball Z impression by fusing together as one entity.

Champs Sports x Eastbay, as the combo is now known, will operate under the Foot Locker umbrella as part of the retailer’s larger goal of appealing to Gen Z athletes.

Guy Harkless is the point man on that marketing effort. He’s been svp/general manager of Champs Sports and Eastbay for a year and a half now.

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