Champs Picks Local Agency

TSR Advertising has been awarded the Champs Sports ad account. Ian Gomar, senior vice president of marketing for Champs, said he “informally reviewed” other agencies, but felt most comfortable with TSR. The incumbent was Publicis, New York, which had not done work for the client for about a year.
“We chose TSR because we liked their recent success and creative firepower,” said Gomar, who knows TSR co-chairman Bob Kantor from when Kantor worked at Publicis.
Gomar also valued the youth market TSR targets; the agency’s clients include Casio, Oddzon, Cap Candy, Hasbro, 3DO, G Shock/Baby G, Simple Wishes and TBS sports.
Champs will spend about $12 million this year on advertising. New ads for the athletic-lifestyle retailer will break in September to coincide with the back-to-school season. The campaign will consist mainly of TV spots and will be a mix of branding and co-op advertising.
Regarding Champs, Kantor said TSR is looking forward to working on a “cool brand” in an exciting category.
Champs, with 600 primarily mall-based stores nationwide, competes with Footaction USA and Finish Line, among others.
Kantor said TSR has picked up seven new accounts during the year he has been there. With this win, TSR claims billings of $90 million.