Challenger Brands: These Category Disruptors Are Changing the Way We Shop, Eat, Travel and More

From Afar to Blue Apron, upstarts look to upset the status quo

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It seems like every industry is going through a transformation of some kind, and today’s up-and-coming consumer brands are no exception. Companies concerned with everything from how we buy food and clothing to how we travel or watch TV are taking advantage of the shifting tides in their industries and looking to unseat the seemingly invincible competitors that have dominated for years.

As Glossier shakes up the beauty industry, brands like HelloFresh and Halo Top are challenging traditional grocery stores and packaged-goods brands.



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