Road to Challenger Brands: Data Alone Doesn’t Make the Decisions at Pearle Vision

CMO Doug Zarkin on staying nimble during the pandemic and beyond

There are many ways to view Pearle Vision’s brand identity: It’s at once international, national and local; a retailer of fashion eyewear with a primary focus on eye care.

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@davidakaplan David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor.