Challenger Brands

Why Challenger Brands in Particular Must Be Customer-Centric

Amazon Advertising's Alan Moss on how to implement a winning customer-first strategy

As the name implies, a customer-centric strategy starts with the customer and works backward.Adweek
Headshot of Lisa Lacy
By Lisa Lacy

February 22, 2021

Customer-centric marketing is offering customers value in every interaction based on their needs and interests, but this definition can be extended to include anticipating consumer needs.

Headshot of Lisa Lacy

Lisa Lacy

Lisa Lacy is Adweek's commerce editor.

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