Chain Seeks Strategic Insight

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NEW YORK Seeking synergies across its marketing operations and to foster new ideas, Wendy’s International has created an innovations and strategy group that will oversee research and development, among other functions.

The new group reports to evp, chief marketing officer Ian Rowden, who said in a statement, “We know that innovation at all levels, from the menu to packaging to the customer experience in our restaurants, is critical to our success.

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