CHICAGO - Carl Karcher Enterprises' decision last week to review the $25 million account for its Carl's Jr. chain and par" /> Chain Reaction: Fast-food Account Reviews Snowball To $200 Million in Billings <b>By Scott Hum</b><br clear="none"/><br clear="none"/>CHICAGO - Carl Karcher Enterprises' decision last week to review the $25 million account for its Carl's Jr. chain and par
CHICAGO - Carl Karcher Enterprises' decision last week to review the $25 million account for its Carl's Jr. chain and par" />
CHICAGO - Carl Karcher Enterprises' decision last week to review the $25 million account for its Carl's Jr. chain and par" />

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Chain Reaction: Fast-food Account Reviews Snowball To $200 Million in Billings By Scott Hum

CHICAGO - Carl Karcher Enterprises' decision last week to review the $25 million account for its Carl's Jr. chain and par

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As much as $200 million in billings will have changed hands in these reviews – which include such high-profile brands as Hardee’s, White Castle, Shoney’s, ShowBiz Pizza Time and Sonic – but that’s $200 million and counting, agency and restaurant industry executives say. Economic pressures on both chains and agencies are likely to push more chains into review this fall.
Efforts by McDonald’s and other chains to cut down the number of regional agencies on their roster will only put more agencies with restaurant experience in the hunt and calling on the chains.
‘There’s a ripple effect, as you saw in the...

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