Chad Stoller, IPG's Efficiency Expert

IPG Media Lab's managing partner leaves no eyeball behind

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When Interpublic Group made the advertising industry's largest investment in emerging media to date, Chad Stoller was a natural fit to bring Silicon Valley's bleeding edge innovations to Madison Avenue.

As managing partner of the IPG Media Lab in New York, which launches Nov. 10, Stoller has two decades of experience standing at the increasingly busy intersection of agencies and technology.

A native New Yorker, Stoller, 40, approaches the lab's technologies—many with the potential to dramatically alter the consumer experience—with a cool pragmatism.

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