CGN Relaunches Bizland.com, Breaks Print Spots

CGN Marketing & Creative Services has broken its first print advertising for BizLand, a company that helps small businesses harness the power of the Internet to attract customers.

The effort is part of an integrated campaign that also includes the relaunch of the BizLand.com Web site and direct marketing initiatives. The budget is estimated in the $10 million range.

Print ads feature small-business owners in their work environments; the entrepreneurs convey passion and determination to succeed.

One execution shows a woman who owns a harbor cruise operation while another, still in production, features a pilot who offers “flights of fancy” tour guides, said Scott Madden, an svp at Boston-based CGN.