CGN Readies Early Tourism Push

The Massachusetts Office of Travel & Tourism is preparing to get a jump on 2003 to combat the slump in the local tourism trade.

“We are going to extend our presence this year,” said Scott Madden, managing director of MOTT’s agency, CGN Marketing & Creative Services, Bos ton. CGN will begin a push targeting lo cal travelers in No vember, rather than January.

The Massachusetts Department of Revenue has said hotel occupancy rates declined 13 percent during the past year. Business travel to greater Boston fell 8 percent, and international visits are down 6 percent in the time period, according to data from the Greater Boston Convention & Visitors Bureau.

This fall, CGN will launch a value-driven promotion offering deals and travel packages with participating hotels, restaurants and other tourist destinations. The effort will be driven by print, radio and online ads running through the end of the year.

In February, CGN will launch its yearly image campaign for MOTT, evolving the “You are here” theme used in its past work, Madden said. CGN and crosstown shop Irma S. Mann, Strategic Marketing both have worked for the Convention & Visitors Bureau.