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The Massachusetts Office of Travel & Tourism is preparing to get a jump on 2003 to combat the slump in the local tourism trade.
“We are going to extend our presence this year,” said Scott Madden, managing director of MOTT’s agency, CGN Marketing & Creative Services, Bos ton. CGN will begin a push targeting lo cal travelers in No vember, rather than January.
The Massachusetts Department of Revenue has said hotel occupancy rates declined 13 percent during the past year.
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