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CGN Marketing & Creative Services this week will break a broadcast campaign for Coastal Extreme Brewing.
The effort is scheduled to run in Rhode Island and southeastern Mass achusetts, where the Middleton, R.I., micro brew ery’s flagship pro duct, Newport Storm Hurricane Amber Ale, is being distributed. Spending is $1-3 million; the ads target males in their 20s.
“Their niche is guys who think of beer as a fun thing,” said creative director John Migliaccio.
Two 15-second TV spots are set in a typical bar.
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