Cessna Selects Mediassociates

NEW YORK Cessna Aircraft has awarded Danbury, Conn.-based shop Mediassociates its media planning and buying account after a review.

The incumbent was Kansas City-based Sullivan Higdon & Sink. It could not be immediately determined if the shop defended; other contenders were not disclosed.

According to Nielsen, Cessna spent $3 million on measured media in the U.S. in 2008.

Mediassociates will research, plan, implement, measure and optimize advertising schedules across all media channels in the U.S., Canada, Africa, Europe, Russia, the Middle East, Asia, and Australia.
“Measuring the impact of advertising has never been more vital, and Mediassociates’ approach in clearly defining the results from each ad channel was part of our decision to select them,” said Lori Lucion, director, marketing communications for Cessna. “By focusing our resources on vehicles that perform best, we anticipate seeing a marked improvement in the overall results from our media plan.”
Wichita, KS-based Cessna, a division of Textron, reported revenues of close to $5.7 billion in 2008.