Cereal Sales Keep Declining, So Some Brands Try Nostalgia

But it doesn't appear to be working

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Cereal sales continue to decline as health-conscious consumers start their days with healthier fare, according to a New York Times report, which cited a Euromonitor International stat that shows the category has dropped by nearly $4 billion since 2000.

Here's the chief problem for the sector: While older generations were raised on sugary cereals, today’s millennials (ages 14 to 32) are bypassing cereal in favor of yogurt, bagels, fruit and smoothies. So some companies have responded by targeting older shoppers with nostalgic campaigns about the cereals they loved as children.

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