Cercone Brown To Tout Sperry Top-Sider Shoe

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Cercone Brown & Co. in May will launch a trade and consumer campaign touting Sperry Top-Sider’s newly introduced Figawi shoe, designed for aquatic-sports enthusiasts. “Get wet” will be the tagline on the print-based effort from the 10-person shop in Manchester, Mass., which won the Stride Rite division’s $2-3 million account last week.

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