Cercone Brown 'Gets Wet' With Sperry Top-Sider

BOSTON Low-profile Cercone Brown & Co. has won the $2-3 million ad account of Stride Rite’s Sperry Top-Sider brand.

Paul Silverman, the former Mullen chief creative who began working with 10-person Cercone Brown on a project basis in October, will oversee development of the campaign.

A print-based consumer and trade push touting the client’s newly launched Figawi shoe is scheduled to break in May.

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