Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Dermatological skincare brand CeraVe is celebrating frontline workers with a new digital campaign spotlighting nurses.
CeraVe released “Heroes Behind the Masks,” a four-part docuseries following nurses across multiple states and tracks within the profession. Each video features a nurse sharing what inspired them to join the medical field, the difficulties of working through a pandemic and what they hope the future of nursing looks like.
A call for submissions for the series went out in October, and CeraVe worked with the American Nurses Association to narrow down its 1,700 applicants to four.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in