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PALM SPRINGS, Calif.—As liquor goes, vodka sales typically peak in the autumn. It’s the perfect time of year for Rodney Williams, global president and CEO of Belvedere Vodka, to start planning for next year’s batch. One of the things that has him most spirited about the LVMH brand is the launch of two new single estate vodkas, each of which includes rye planted in different parts of the brand’s native Poland.
That, says Williams, gives Belvedere a distinct terroir-influenced taste, much like an estate wine.
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