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CenturyLink, one of the biggest telecommunications companies you may never have heard of, is talking to search consultants about its advertising business, sources said.
Executives from the telco are examining their creative account with a primary focus on digital marketing, according to sources. CenturyLink's media spending totaled $89 million last year, down from about $107 million in 2011, according to Nielsen. Those figures, however, do not include online spending.
After acquiring Qwest two years ago, CenturyLink claims to be the third-largest telecommunications company in the U.S.
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