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Pfizer Consumer Healthcare agreed to modify some of the health claims it makes about its Centrum brand multivitamin supplements in order to fend off a potential lawsuit from the Center for Science in the Public Interest. The healthcare giant will discontinue making the claim that certain Centrum products support "breast health" and "colon health" and qualify the claim for "heart health" on its websites and product advertising within 30 days. By Jan. 5, 2013, Pfizer will also remove the claims from product labels and packaging.
Pfizer agreed to the terms following a looming legal threat by CSPI, a health advocacy group that sued Bayer in 2009 for its claims that selenium in One a Day men's multivitamins reduces the risk of prostate cancer.
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