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Centex Homes here has initiated discussions with four undisclosed agencies about a possible national branding initiative, the company said last week.
Doug Stempowski, vice president of sales and marketing for the home builder, said the company was discussing the project with full-service nonroster shops and plans to finish the review by mid-October.
Stempowski added that the company was in the exploration stage and would determine whether to move forward with the initiative after finishing agency discussions.
Currently, Centex uses multiple agencies around the country to develop market-specific print and outdoor advertising.
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