DALLAS-Three of the four advertising agencies being screened by Dallas-based Centex Homes about a possible national branding initiative surfaced last week.
According to sources, Dallas shops The Richards Group, DDB Needham and Publicis/Bloom have all been contacted by the home builder. Executives at each of those shops declined to comment.
Doug Stempowski, Centex vice president of sales and marketing, had not returned calls to confirm the contenders.
Stempowski acknowledged the review two weeks ago.