Census Bureau Issues Draft RFP

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BOSTON The U.S. Census Bureau has issued a draft proposal request for its Census 2010 marketing effort, soliciting input for possible changes and amendments before the final RFP is issued early next year.

The draft document, posted on the census.gov Web site, stipulates a contract worth $250-300 million that begins on Aug. 31, 2007 with three renewal options.

The goal, not surprisingly, is to produce paid-media and public relations initiatives ensuring the highest possible rate of reply.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in