Cenex "Rock Stars"

When a chain of gas stations proclaims its devotion to the environment, do you think to yourself (a) “Gee, how nice of them,” or (b) “Give me a break”?
Operating on the sensible hunch that people are usually more apt to pick (b) than (a), new commercials for Cenex (via Colle+McVoy of Minneapolis) give the brand’s eco-friendly message a disarmingly goofy twist. The company, which operates some 1,600 gas stations and convenience stores around the
Midwest, presents us with a character who proudly identifies himself as
“Cenex Guy.”