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ATLANTA Cellular South said it expects to name semifinalists next week in the review for its $8-12 million advertising account.
Based in Jackson, Miss., the wireless provider said Select Resources International in West Hollywood, Calif., is assisting in the agency selection process.
Incumbent Fletcher Martin Ewing, a Maxxcom shop in Atlanta, has declined to defend the account, which it has held for five years.
Jana Long, advertising manager for the client, said requests for proposals were issued to a number of agencies throughout the country.
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