Cell-Phone-Only Samples Up 17.5%

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Including cell-phone-only sampling in radio ratings surveys couldn’t be coming at a more opportune time. Preliminary results from the Centers for Disease Control and Prevention’s January-June 2008 National Health Interview Survey found that more than one out of every six American homes (17.5 percent) had only wireless phones during the first half of this year, an increase of 1.7

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