Celebrity Sniff

250 years of famous customers have made Creed the hottest perfume brand you've never heard of

It seems impossible that England’s King George III, Audrey Hepburn, George Clooney, and Michelle Obama could have much of anything in common—let alone a brand they could all wear in public. No, it’s not a pair of britches. What these and countless other societal notables have all “worn” is Creed, the fragrance.