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Celebrity Cruises’ review of its estimated $20-30 million account may have been triggered by an effort to consolidate its marketing business at one agency.
The Miami-based cruise line, rocked like other travel and tourism packagers by cancellations and a decline in bookings in the aftermath of the Sept. 11 terrorist attacks, will issue an RFP later this month.
“We will conduct an agency review before year’s end,” said Elizabeth Jakeway, Celebrity’s manager of corporate communications.
Atlanta-based
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