Celebrity Cruises Considers 5 Finalists in Review

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Five finalists have emerged in the ongoing review for Celebrity Cruises’ $20-30 million marketing account.

The contenders are: Atlanta incumbent WestWayne; DraftWorldwide, Chicago; Digitas, Boston; Rapp Collins, Dallas; andWunderman, New York.

Direct marketing expertise, sources said, will be a critical factor in selecting a winner. Final presentations, an assignment built around a predetermined positioning statement (“A touch above”), are under way.

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