Celebrity Affects Fortunes of Florida Rivals




WestWayne Awaits Windfall After Harris Drury Cohen Resigns
ATLANTA–One week after Celebrity Cruises in Miami awarded WestWayne its U.S. strategic planning and marketing services account, creative incumbent Harris Drury Cohen in Fort Lauderdale, Fla., re-signed its business after two years.
“Let’s just say it was creative differences,” said agency partner Stan Harris. “I have nothing but the best wishes for Celebrity.”
Executives at WestWayne in Miami last week expressed surprise when they learned the
$1.5 million collateral business they were pitching had expanded into an $8-10 million win.
An executive at a Florida agency, speaking on the condition of anonym-ity, said talks with Celebrity indicated the roughly $12 million creative portion of the business also would shift to WestWayne without a review. Representatives at the cruise line did not return phone calls for comment.
“I’m not saying it won’t, but I’m not saying it’s going to happen either,” said Leanne Hand, director of public relations at WestWayne. “We haven’t heard anything about this, so we really can’t say one thing one way or another. They are turning out to be a great client for us. We’d love to work even more with them.”
WestWayne has extensive experience with Royal Caribbean, Celebrity’s parent company.
In an unrelated development, Harris Drury Cohen said it won the $5-8 million account of this.com, an Internet service provider that offers proprietary programming and online access with a filter that blocks pornographic Web sites. This.com is located in Fort Lauderdale.
HDC’s first assignments will involve branding the Internet service provider and creating a logo, direct mail and radio ads. The shop is currently developing television, magazine and Internet advertising.
Harris noted that the this.com win, combined with HDC’s recent victory in the Levitz Furniture pitch, would “more than replace” the lost revenue from Celebrity.