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The financial services company formerly known as First Bank today announces a name change with a multimedia campaign from Martin/Williams, Minneapolis.
The campaign, breaking in 25 markets in 11 states, officially heralds the shift in identity to U.S. Bank by using images of celebrities who had either changed their names or were known by nicknames.
TV, print and outdoor ads use images of George Burns, Marilyn Monroe and Babe Ruth alongside their original names: Nathan Birnbaum, Norma Jeane Baker and George Herman Ruth, respectively.
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