Celebrating Interactive Creativity: Attendees, Entries Increase at MIMC’s Second Awards Ceremony

BOSTON-The second annual Massachusetts Interactive Media Council awards show, which recognizes creativity in the interactive medium, was held last Tuesday at the Hynes Convention Center in Boston.
MIMC, a 2-year-old organization with more than 1,000 members, collected 300 entries from companies throughout New England. Organizers said the number of entries received this year shot up more than 75 percent over last year.
Upward of 800 nattily dressed Web designers, content creators, account managers and clients turned out for the three-hour fete. MIMC member Jeff Swanson of Trinity Communications in Boston said he was “thrilled” with the turnout, which forced organizers to expand the setting to two ballrooms.
No best of show award was given out because “it was really difficult to pick an overall [winner] when you’re comparing apples to oranges, or software tools [to] Web sites,” said awards committee member Caragh Whalen. Instead, the number of categories was expanded from 20 to 27, she said.
“People are learning how to use the medium of the Internet a little better to tell their stories,” said co-chair Cory Brown of The Multimedia Group in Newburyport, Mass.
Feedback from judges indicated a better mix of content and graphics in this year’s entries, Brown said. Some 48 judges from various companies in Massachusetts convened one weekend in June to select the winners.
No single company dominated the show, although the Museum of Science’s Leonardo da Vinci Web site garnered three honors in three categories. WGBH-TV won two awards for its NOVA and This Old House Web sites.

Larry Weber, chairman and chief executive officer of Weber Public Relations Worldwide and chairman of the MIMC board, served as emcee.