Ceft Begins With a Bit of Moet Bubbly

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NEW YORK LVMH Group’s Moet & Chandon has awarded an assignment for its Moet Nectar brand of champagne to ceft and company, a new agency founded by creative director U-cef Hanjani.

The assignment calls for the New York shop to create a radio campaign for the Moet & Chandon brand that will target urban trendsetters in select, as yet undetermined markets across the U.S. The spots will break this summer. The campaign budget is estimated at $1.5

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