CEA Recasts Prizm As A Chevy

General Motors is introducing the Prizm as a full-fledged Chevrolet model with advertising that broke last week in four markets. A national rollout of the campaign to more than 40 markets begins in January.
Prizm previously was marketed under the Geo brand, which GM created as a Chevrolet subline in the late 1980s to compete with imports. But the automaker opted to drop the Geo line starting with the ’98 vehicle models.
“It’s the right time to move [Prizm] over to Chevrolet,” said Bill Ludwig, executive creative director of Warren, Mich.-based