CEA Picks Up ImproveNet, Lear

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Reviews Lead Shop Into Online Home Improvement, Auto Supply
CHICAGO–Campbell-Ewald Advertising has come out on top in reviews for online home improvement resource ImproveNet and auto supply giant Lear Corp.
ImproveNet’s creative and media account is valued at $20 million. The review, run by search consultancy Select Resources International in Los Angeles, came down to CEA, Warren, Mich., and Marc Advertising, Pittsburgh.
Semifinalists cut earlier included Chicago shops Leo Burnett and Cramer-Krasselt; BBDO West, San Francisco; US Web/CKS, Cupertino, Calif.;





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