CEA, M/W Among 4 Shops Pitching U.S. Navy

Four agencies, including two from the Midwest, are finalists for the U.S. Navy’s $40 million account.

Set to pitch this week are Campbell-Ewald Advertising in Warren, Mich.; Martin/-Williams in Minneapolis, teamed with Rapp Collins Worldwide, one of the Navy’s incumbents and a fellow Omnicom Group agency; Bates Worldwide and Young & Rubicam, both in New York, according to sources.

The pitches, which will take place at the Navy Yard in Washington, D.C., begin today, with the team of New York direct shop Rapp Collins and Martin/Williams, sources said. Next up is Campbell-Ewald on Wednesday, followed by New York shops Bates on Thursday and Y&R on Aug. 29.

Each shop gets three hours to present creative ideas; a client panel will then ask questions, sources said.

Lead incumbent BBDO Worldwide is not defending [Adweek, Aug. 14]. In an unusual twist, the Navy asked participants to submit creative work before they present. Each will be limited to using those materials. The Navy hopes to select a shop by Oct. 1, the start of the federal government’s fiscal year.

Y&R’s military experience stems from more than a decade on the Army account, which shifted to Leo Burnett this year. Campbell-Ewald was a semifinalist in the Army review, and Bates handles the Joint Recruiting Advertising Program. Rapp Collins has worked with the Navy for 13 years.

Separately, the U.S. Air Force is entering the final stage of its $50 million review. A list of six contenders—incumbent Bozell Kamstra Texas, Irving, Texas; GSD&M, Austin, Texas; Image Media Services, McLean, Va.; SiegalGale, New York; TMP Worldwide, Washington, D.C.; and an undisclosed shop—may get pared down this week, sources said. Like the Navy, the Air Force hopes to select a shop by Oct. 1.