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Campbell-Ewald Ad-vertising now has tires to go with its cars and trucks. The Warren, Mich., agency last week won Michelin North America’s $35 million account in a review dominated by shops with auto experience.
CEA bested Carmichael Lynch, Minneapolis, and The Martin Agency in Richmond, Va., for the Greenville, S.C.-based client. The Michelin Man showed up at the agency Friday with the news.
Company executives declined to comment other than releasing a statement in which Pete Selleck, COO of Michelin America’s Small Tires, said he was “excited about the possibilities” and that CEA offered the best fit for “our strategic marketing plans.”
Agency CEO Tony Hopp said his shop emphasized its experience marketing to woman and younger people and its retail experience with Chevy, specifically its methods to “energize distribution channels.”
Sources said none of the contending shops broached competitor Firestone’s recent troubles in their presentations.
Incumbent DDB New York was eliminated in an...
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