CEA Adds New Chevrolet Role

By Scott Hume

CHICAGO–In another move to more closely align its account management with General Motors’ brand management approach, Campbell-Ewald Advertising has promoted Timothy Keaton to the new position of senior vice president and group brand director on the nearly $500 million Chevrolet account.

Formerly group management supervisor for Chevy truck advertising, Keaton has had his responsibilities expanded to involve all Chevrolet brand advertising. He reports to Michael Ryan, executive vice president and Chevrolet account director.

Anthony Hopp, chief executive officer of Warren, Mich.-based CEA, said the promotion of Keaton will ‘establish a higher level of overall accountability for our client’s demanding brand process.’

Reporting to Keaton are Mark Bellissimo senior vice president and group management supervisor on trucks, and Andrea Wells, who was promoted to senior vice president and group management supervisor for cars. Previously, she served as management supervisor for Chevrolet’s Prizm, Tracker and Metro brands.

In addition, Greg Seraydarian moves from CEA’s retail automotive division to senior vice president and brand management supervisor on the Venture minivan. He reports to Bellissimo.

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