CDC Assigns Saatchi Lead Role

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The Centers for Disease Control and Prevention has named Saatchi & Saatchi lead agency for its $125 million Youth Media Campaign.

The New York shop, which fielded a support team that included fellow Publicis Group agencies Zenith Media, Frankel and Publicis Dialog, defeated a Omnicom-led coalition headed by DDB in Seattle.

Semifinalists Campbell Mithun, Minneapolis, and TBWA\Chiat\Day, San Francisco, were eliminated earlier in the nine-month review.

The decision, originally expected to be announced Sept.

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