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DALLAS Clear Channel Radio has formed a new creative resources group to assist agencies and local stations in improving commercials and station imaging, the company said.
The group will offer creative coaching, online tool kits and ongoing direction in the creation of engaging and memorable radio ads, the company said. The group will also conduct comprehensive training of local station staffers to ensure a smooth transition.
Jim Cook, former vice president of creative services, has been named senior vice president of creative services, and will lead the group’s three new executives: Bob Case, Robert Summers and Yaman Coskun.
Radio
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