CCR Offers Creative Help to Advertisers

DALLAS Clear Channel Radio has formed a new creative resources group to assist agencies and local stations in improving commercials and station imaging, the company said.

The group will offer creative coaching, online tool kits and ongoing direction in the creation of engaging and memorable radio ads, the company said. The group will also conduct comprehensive training of local station staffers to ensure a smooth transition.

Jim Cook, former vice president of creative services, has been named senior vice president of creative services, and will lead the group’s three new executives: Bob Case, Robert Summers and Yaman Coskun.

Radio veteran Case has been promoted from regional vice president of programming to managing director. In his new role, Case will be responsible for managing all facets of the group’s daily operations.

Summers joins CCR from Houston’s McCann Erickson, where he served as creative director. His new duties as managing director will include developing category-specific spot campaigns and creating Web-based tools for company stations.

Coskun has been appointed creative coordinator and senior producer. With more than 20 years of radio production experience, he will create ad campaigns and collaborate with company creative departments. Coskun previously directed creative services for Philadelphia’s top-40 radio station WIOQ and Washington, D.C.’s WIHT.

“These strategic hires have excelled working with top stations and advertisers,” said Cook. “Their combined talents will enhance our ability to attract and entertain listeners while providing more value for our advertisers.”

Based in San Antonio, Clear Channel Radio serves local communities across the country with more than 110 million listeners each week. CCR is a division of Clear Channel Communications.