CCP Launches Cooking Oil Campaign

CHICAGO Taking advantage of many people’s New Year’s resolutions to eat healthier, Chicago Creative Partnership has launched a nearly $20 million advertising campaign for Enova cooking oil.

Enova, marketed by ADM Kao, a joint venture of Archer Daniels Midland and Japan’s Kao Corp., is made from soy and canola oils through a process that enables less of it to be stored in the body as fat. The campaign is intended to show how consumers can use the oil to make the foods they eat healthier.

CCP’s