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Product-Focused Trade Campaign Touts Food Processor’s 4 Units
CHICAGO–Clarity Coverdale Fury takes a product-specific approach in its first campaign for food processor Michael Foods.
The $1-2 million campaign, breaking in trade publications in August, focuses on the individual divisions of Michael Foods to drive sales, said Jerry Fury, creative director at the Minneapolis agency.
The effort continues the Minneapolis company’s “Fresher thinking” positioning by highlighting how each of the company’s divisions possesses fresh thinking that leads to an “innovative solution,” Fury said.
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