CCF Breaks Anti-Tobacco Radio

Clarity Coverdale Fury uses prank telephone calls in a new radio campaign for Minnesota’s “Target Market” anti-tobacco effort, which is managed by and aimed at teenagers.

The Minneapolis shop won the two-year, $12 million contract last year following a review. A television campaign is set to break in a couple of weeks, said Jac Cover dale, creative director at the agency.

The campaign, like so much anti-tobacco work targeting teens nationwide, is not so much focused on anti-smoking per se as on simply providing information about some of the less savory baits tobacco companies use to entice teens into smoking, Cover dale said.