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NEW YORK Viacom said it would relaunch CBS SportsLine.com to emphasize Web video, in a further attempt by the media company to capture more online advertising dollars.
CBS SportsLine.com, which Viacom bought outright in August 2004, will carry a variety of ad-supported video content, including football game previews, player interviews from CBS Sports and some game highlights. The revamped site will debut on Friday, and will carry pre-roll video ads.
“This is really part of a big transition going on in the media world to an on-demand world,” said Larry Kramer, president of CBS Digital, in a conference call with reporters.
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