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NEW YORK CBS Outernet, CBS’ growing digital video networks division, today announced a deal to build out a new in-store digital video network to more than 4,000 GameStop retail locations.
Rollout of the new network, called GameStop TV, will be completed during 2009.
CBS has adopted an aggressive strategy to build out digital video networks to reach consumers outside the home, including SignStorey, a network in more than 1,300 grocery stores. With GameStop TV, CBS Outernet’s portfolio of digital media networks will grow to more than 5,500 retail locations reaching more than 150 million shoppers.
“This deal gives our national and local advertisers access to the very attractive and hard to reach 18 to 34 male demographic,” said Virginia Cargill, president of CBS Outernet.
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