Brand MarketingCBS Outernet to Roll Out GameStop TV NetworkBy Katy Bachman |June 5, 2008ShareBy Katy Bachman |June 5, 2008ShareNEW YORK CBS Outernet, CBS’ growing digital video networks division, today announced a deal to build out a new in-store digital video network to more than 4,000 GameStop retail locations.Rollout of the new network, called GameStop TV, will be completed during 2009.CBS has adopted an aggressive strategy to build out digital video networks to reach consumers outside the home, including SignStorey, a network in more than 1,300 grocery stores. With GameStop TV, CBS Outernet’s portfolio of digital media networks will grow to more than 5,500 retail locations reaching more than 150 million shoppers.“This deal gives our national and local advertisers access to the very attractive and hard to reach 18 to 34 male demographic,” said Virginia Cargill, president of CBS Outernet. GameStop has about 73 million monthly shoppers.The newly upgraded network infrastructure provided by Reflect Systems, a digital media software and services company, will enable the network to offer digital delivery of content and advertising to high-definition screens. Content will include product promotions, game previews and developer interviews.CBS Outernet will manage ad sales and operations for GameStop TV and provide custom programming to the network each month, including content from CBS Television, CBS College Sports, Last.fm and other CBS properties. Adweek Adweek