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In a game-changing move for the outdoor industry, CBS Outdoor is the first company to add the outdoor industry’s Eyes On ratings to its proof-of-performance report powered by Ayuda Media Systems, a software system for out-of-home media.
It’s the first time outdoor ratings will be delivered to buyers via an independent source, allowing advertisers to validate audience reach of outdoor campaigns alongside proof that the campaign ran.
The announcement comes on the eve of this year’s GO! 2010 Traffic Audit Bureau and Outdoor Advertising Association media conference opening this Sunday (May 2) in Phoenix.
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