CBS Offers Ad-Backed VOD

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NEW YORK After several years of experimentation, CBS now believes ad-supported video on demand distributed free to viewers may be the best VOD business model.

With that strategy in mind, the network and cable operator Comcast have renewed their VOD agreement—but with different terms from the initial fee-based deal the pair struck last year.

Under the new contract, CBS will make eight of its prime-time series available through Comcast’s On Demand VOD service. The shows, which will be offered free of charge but with ads sold by CBS, are CSI: Crime Scene Investigation, CSI: Miami, CSI: NY, Survivor, NCIS, Numb3rs, Jericho and Big Brother.



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