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With CBS making progress among younger viewers, the network is neck and neck with perennial ratings leader NBC after the first week of the TV season, setting up a dogfight for ratings suprem acy this fall.
Through the first four days of the official start of the season, CBS is ahead in households and total viewers, while NBC holds the lead in the 18-49 viewer demo. CBS is up 26 percent in the 18-49 demo over the same period last season, and NBC is down 4 percent.
CBS is averaging 17.1
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