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CBS has awarded media buying and planning responsibilities across CBS, CBS All Access and Showtime to Horizon Media, sources with knowledge of the account confirmed to Adweek.
The appointment follows a competitive review conducted this spring in which incumbent OMD defended, according to these sources. That review followed the merger of CBS and Viacom last December and acts as a consolidation of the joint entities’ media account, as Viacom was already working with Horizon Media. OMD handled the account for nearly 12 years as CBS appointed OMD as its media buying and planning agency without a review in November 2008.
CBS
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