CBS, Limbo Team for Mobile Promo

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NEW YORK In an effort to get people to tune into its new show, Viva Laughlin, CBS has partnered with Limbo on a mobile interactive game.

In the run-up to the show’s Oct. 18 debut, consumers have a chance to win up to $5,000 by texting in the short code 41414, or accessing the game through Limbo.com, as well as through CBS’ ad buy.

The show is about gambling in a Nevada town called Laughlin, which aims to capture the excitement of Las Vegas.



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