CBS Fires First Shot In Prime-Time Battle

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CBS won bragging rights during last week’s broadcast prime-time premiere week, and even staged a ratings coup when it beat top network NBC on Thursday, a key night for the network in all of its advertiser packages. Although it’s only the start of the season, CBS’ impressive performance—through the first four days, every prime-time show drew at least 10 million viewers—caused whispers to grow louder that NBC’s four-season reign as champion of the 18-49 adult demographic could be over.

The official 2004-05 ratings season began Sept.

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